Sayyit is a voice-centric platform where users can browse and listen to experts, celebrities and influencers sound off on hot topics in short, snack-able audio clips. 

My role:

  • Market research
  • Ideation
  • Content aggregation
  • User research, prototyping, UI design

 

Results:

  • Over 100 accredited expert signups including audio responses
  • Content acquisition from Harper Collins, Penguin Random House,
  • Netflix, Just for Laughs, DOXA, Vancouver Writers Festival, UBC, Dartmouth, Berkeley, Harvard, and more… 
  • MVP Completed and Version 1.0 design iteration completed.

Sayyit is a voice-centric platform where users can browse and listen to experts, celebrities and influencers sound off on hot topics in short, snack-able audio clips.

 

My role:

  • Market research
  • Ideation
  • Content aggregation
  • User research, prototyping, UI design

Results:

  • Over 100 accredited expert signups including audio responses
  • Content acquisition from Harper Collins, Penguin Random House,
  • Netflix, Just for Laughs, DOXA, Vancouver Writers Festival, UBC, Dartmouth, Berkeley, Harvard, and more… 
  • MVP Completed and Version 1.0 design iteration completed.

Needs & Goals

Sayyit’s users are broken down into two categories: Listeners and Experts.

Listeners needs

· Trust that experts on the system are in fact experts in their domain.
· Intuitive discovery & recommendations
· Providing entertaining and educational content that brings unique insights and engaging debates to curious minds.

Expert needs

· To feel that their responses are valued by listeners
· To grow their influence
· Ability to spread knowledge to a wide audience
· Engage with peers
· Publicity

Business goals

· Motivate experts to respond to questions in audio format
· Keep listeners engaged
· Get listeners to ask questions

Research

The project began with a robust analysis of relevant competitors including an overview of the product landscape, user demographics, a list of product features, social media presence, evaluation of design language, and content.

For the purposes of this case study, I provide a basic overview of major players we identified:

Information Architecture

 

Version 1.0 (MVP) basic information architecture below:

Wireframing

 

In order to get quick lo-fi reviews in place for the team, lo-fi wireframes were produced with the main goal of understanding what features should be implemented, where content would be placed and how the flow would feel for initial test users.

                    Lo-fi (1.0 flow)

UI Design

 

After our MVP launch, we gathered a substantial amount of information from users. As such, iteration 2.0 was a substantial design change.

                    Iteration 1.0

Version MVP Intent: an audio platform where thought leaders record answers to questions posed by everyday users.

The idea was that you could post any question on any topic in text format, and Sayy.it would get vetted experts to record their responses directly into the app through their mobile device. When the MVP was launched, feedback from users quickly demonstrated that there was interest in listening to an experts raw unfiltered response, however, a more intuitive experience was necessary to spark a stickier listening experience.

In order to tackle this issue, changes were made:

  • Packaging niche content similarly to a podcast series including album artwork, previews, and blurbs about the content you were exploring as a user.
  • Continuous play recommendations 
  • Hands-free for in-car, smart watch, and smart speakers